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Why has my site disappeared from Google?
by Edward Clarke This is a very common question and it happens to the very best of websites. If you're sure your website was previously listed in Google and had some value, then has suddenly disappeared, you'll need to start investigating the reasons why and how you can resolve the problem. We'll take a step by step approach and be methodical about this as it's the only way to truly determine the blame and hopefully resolve the problem. Step 1 - How do I check if my website is listed with Google? First of all, visit www.google.com and type your website address into the search box, then press search. If you get a result, you're in Google. Move on to Step 3. If not, then chances are you've either mispelled your domain name, so check carefully, otherwise, you're banned. In this case, move on to Step 2. [...] Read more!

Where are my Google Adverts?
by Tom O'Brien Adwords Advert Maximum Profitability Strategies Use Them Or Your Competition Will So you've set up your account and your adverts are showing, you type in a keyword search term you know your ads will show for but hey - you're not in the list!!! Why is this? Well there are a number of reasons why this could happen - here is the link within Google's FAQ that lays them out in detail: Click here We will now focus on one of these issues in particular - your daily budget allowance and how the right mix of maximum CPC and daily budget is crucial for the success of your campaign. Why Daily Budget Is Crucial If there is a large advertiser demand then you are unlikely to get 100% advert exposure as there are a limited number of adverts displayed during a day. For keywords that are not as competitive, you may well get 100% exposure of your adverts throughout the day. This is of course the ideal but in the case of competitive keywords it is not usually achievable as the cost to display them would be prohibitive. How can you maximise your exposure for a given keyword? By increasing your campaign daily budget, not by increasing your max CPC. Why? Consider this - you decided to have a max CPC of £1 and a daily budget of £2 pounds, by midday you have had 2 clicks averaging £1 - Adwords stops serving your ads because you've used your daily budget. For the rest of the day your competitor's ads are showing and yours are not. But if you increased your daily budget to £5 and reduced your max CPC to £0.5, you could have 10 clicks or more depending on the actual CPC's. Getting the right balance with daily campaign budget and maximum CPC's is crucial to maximising your profitability with your campaigns. If you have a limited advertising budget (and let's face it, most businesses do), then you are better served having your advert in one of the lower display positions on the first page and shown more often throughout the day (i.e. more exposure), the more exposure you have the more clicks you will get and consequently more sales. Therefore - increasing your campaign budget will be more profitable (you must of course be working hard on conversions) than increasing your max CPC, i.e. increasing your advert exposure rather than your advert's position on the search results page. Examples There follows 4 simple examples to illustrate the different ways advertisers use adwords starting with the worst examples moving to the best. Example 1 - Inefficient (Worst case scenario) An inefficient approach to adwords advertising is shown in the following diagram: Adwords Advert Inefficient Exposure Here we can see that the advertiser has too high a CPC and too low a daily campaign budget. [...] Read more!

Search Engine Ranking
by Oksana Savaryn At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about. You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage. [...] Read more!

Link Building 101
by Brett Hart Success in live comes through building and sustaining both personal and professional relationships. As human beings, we strive to be at the right place at the right time in order to make the right connection. We quickly learn that each right connection links to another and before we know it, we are part of a network. Do you wonder why your site does not receive the traffic you believe it deserves? The only people visiting your website are current customers. Where are the new customers the web designer promised you? One of the most overlooked steps in creation of a website is Search Engine Optimization (SEO). We like to think that search engines will crawl our website and shazaam, like magic, we appear at the top of the results for our keywords. Unfortunately, it rarely works that way. We need to build relationships or ?links? to our sites. While this can be a daunting endeavor, it can be very rewarding. We are going to look at link building theory and practice. How do you let the world, more accurately the web, know you are open for business? Where do you begin building links? What about link building software? What are directories? Who are your top competitors? Who links to them? How do you ask for a link? Do you want reciprocal links? How many links do you need? These are the questions all website owners and link builders need to answer. [...] Read more!

Search Engine Ranking - What Works Now
by Dan Meiyers The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about. You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage. The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name. Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other. The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site. Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format. To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings. Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula. To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps. Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page. If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website. Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way. About the Author Article By Dan Meiyers - SEO Pro info@emarketingbooks.com Search Engines Revealed http://www.eMarketingBooks.com/seosecrets

 

Selected Readings

Make Easy Money with Google : Using the AdSense Advertising Program
Make Easy Money with Google : Using the AdSense Advertising Program
10 Quick Steps to Making Perfect Google AdSense
10 Quick Steps to Making Perfect Google AdSense
Google AdSense vs. Other Advertisers. : An article from: Web Marketing Today Free Weekly
Google AdSense vs. Other Advertisers. : An article from: Web Marketing Today Free Weekly

 

 

 

 


 

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